Source: USA Today
Facebook has changed the way people do a lot of things online. For example, you probably notice yourself reflexively clicking ‘like’ on anything your friends post on Facebook, even if it’s just to acknowledge you saw it. Scammers are taking advantage of that reflex for a dangerous scam called “like-farming.”
What is like-farming?
Like-farming is when scammers post an attention-grabbing story on Facebook for the express purpose of cultivating likes and shares. Based on the way Facebook works, the more likes and shares a post has, the more likely it is to show up in people’s News Feeds.
This gives the scammer more eyeballs for posts that trick people out of information or send them to malicious downloads. The big question, of course, is why Facebook doesn’t stop these posts before they get too big. And that’s where the real scam comes in.
How the scam works
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Get ready for brownies, muffins, salad dressing, pancake mix, and more.
Hampton Creek, the startup best known for its egg-free Just Mayo, is moving beyond the sandwich spread.
Over the coming months the San Francisco-based food company will roll out 43 new products including pancakes, brownies, dessert mixes, and salad dressings into retailers, beginning with Walmart WMT 0.97% and Target TGT 1.78% , says Hampton Creek CEO Josh Tetrick.
The launch begins March 14 at Walmart when the retail juggernaut starts carrying Hampton Creek’s Just Ranch and Just Italian dressings. Target’s superstore format Super Target will begin carrying the company’s peanut butter cookie dough the same day, joining the chocolate chip cookie dough that hit Super Target shelves in February. Regular Target stores will start getting the products by this summer.