New Upcoming Twitter Campaign: #WhyIDitchedDairy

The Paw Report

Let’s spread the word about why we ditched dairy with the hashtag #WhyIDitchedDairy.

It’s Februdairy, which is when activists take over the hashtag to spread information about the dairy industry. I was researching hashtag trends in the hopes that we could get Februdairy to trend. I started to realize that it’s unlikely to get that hashtag trending, but wouldn’t it be great if we got something else to trend? I thought of #WhyIDitchedDairy, and my close friends thought it would be a good idea. I like the hashtag because it starts a conversation. And if we have people engaged in conversation, then our reach will be greater. Also, the hashtag seems to have never been used before. One reason why I think #Februdairy won’t become a trending topic is because we’ve all tweeted with the hashtag before, and Twitter looks at the audience (new or not?) for its algorithm.


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