We Shall NEVER Forget

Straight from the Horse's Heart

Today is the 17th anniversary of the September 11th terror attacks and we are looking back at some of the most powerful tributes to the victims over the years.

One of those tributes was an emotional ad featuring the Budweiser Clydesdales. In the ad, the horses honor the memory of the fallen with an unforgettable, breathtaking bow.

The commercial only aired one time during Super Bowl XXXVI on February 3, 2002, but many people have never forgotten it.

According to KTVI, Anheuser-Busch’s creative team came up with the concept and moved heaven and earth to make the commercial. They had to get approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani.

“We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company…

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