Toy maker Mattel has made strides over the years to stay relevant and become more inclusive, and Barbie has even been a longtime, fur-free animal advocate. But Mattel is taking one giant step away from compassion by selling a Barbie doll that’s riding an elephant.
This toy makes it seem like riding an elephant is fun for all involved, but real-life elephant rides always involve abuse.
Elephants used for rides are often forcibly separated from their mothers as babies, tied down, beaten mercilessly, and gouged with sharp weapons. They’re left injured and traumatized, and some don’t survive. Whether elephants are born into captivity or abducted from the wild, they must be emotionally and mentally broken before they’ll allow humans to climb on their backs.
Tell Mattel to follow its mission to act with integrity and to join the dozens of other companies that have stopped promoting elephant rides.