You did it. Your voice has been heard!
TK Maxx has responded. They have accepted the Blood Feather award and turned it into something positive:
They have agreed to stand up for the geese and ducks in their supply chain.
As you may remember, we believed that TK Maxx was not doing enough to prevent cruelty from entering their bedding supply chain. They were ignoring our 40Lives campaign and our efforts to get in touch.
Luckily, over 13,000 FOUR PAWS supporterscontacted TK Maxx directly, asking them to budge. And it worked!
We finally heard from TK Maxx the night before our planned Blood Feather Award ceremony.
Regardless, we went ahead and delivered the award at their headquarters. It was THE red carpet event of the year.
Check out our video and feel free to share:
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