By: Alicia Graef
March 23, 2016
Success! Armani is Going Fur Free.
In a victory for animals and those who have been campaigning to get the fashion industry to ditch real fur, Italian fashion designer Giorgio Armani has announced that his company will no longer be using any in its products.
In partnership with the Humane Society International (HSI) and the Fur Free Alliance, a coalition of more than 40 international organizations, Armani said in a statement:
I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.
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The announcement, which means that the upcoming fall/winter 2016 collection will be fur free, follows years of campaigning by animal advocates who have called on the company to ditch fur.
More than 29,000 people signed the Care2 petition asking Armani to stop using rabbit fur.
The formal announcement has animal advocates celebrating the news that countless animals like rabbits, mink, foxes and raccoon dogs will be spared from being needlessly killed for nothing more than their fur.
Claire Bass, executive director of HSI/UK said the change is “probably the most powerful message yet that killing animals for their fur is never fashionable.”
While fur has long been seen as luxurious, animal advocates have continued to fight this industry and raise awareness about the true horrors behind fur products that are made from animals on fur farms, or those trapped in the wild, and they’ve had growing success.
Armani now joins a growing number of companies and designers who are ditching fur in favor of ethical alternatives, including Hugo Boss, Tommy Hilfiger, Calvin Klein, while countries around the world, including Austria, the United Kingdom, the Netherlands and Croatia have acted to ban fur farming.
“Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty. Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion,” said Joh Vinding, Chairman of the Fur Free Alliance.
You can find stores around the world that have committed not to sell fur at the Fur Free Alliance’s Fur Free Retailer program and show your support for making this an industry-wide change by joining the campaign to Make Fur History.
I always find it difficult to congratulate someone for stopping doing something that they shouldn’t have been doing in the first place.