BREAKING: Ben & Jerry’s Announces Four New Vegan Ice Cream Flavors!
February 3, 2016
In the Summer of 2015, Ben & Jerry’s announced that in 2016, they would launch a new line of dairy-free ice creams. While the initial announcement was that they would begin their line of almond milk ice cream by releasing one beloved flavor, the popular ice cream company has surprised their fans with news that they’re releasing not one, but FOUR flavors!
The drool-worthy flavors are none other than Chunky Monkey, Chocolate Fudge Brownie, Coffee Caramel Fudge, and P.B. & Cookies. It’s going to be tough trying to decide which one to try first!
While many were shocked at Ben & Jerry’s choice to release a dairy-free line, the fact is consumer demand for milk alternatives is on the rise. People are becoming more concerned about their own health and are also coming to realize the impact that their food choices have on the planet and animals. As a result, they are actively looking for alternatives that can not only replace the traditional animal products they grew up with– but also surpass them in taste and quality as well. With the entire market for dairy-free milks projected to reach $1.7 billion by this year, it seems like a total no-brainer that Ben & Jerry’s would come out with an awesome product to meet this rising opportunity.
“Americans, on average, drink 37 percent less milk today than they did in 1970, according to data from the USDA. That’s an astounding fact. What are they consuming instead? Plant-based alternatives like almond, soy, and coconut milk!” said Nil Zacharias, Co-Founder of One Green Planet. “If you stop to think about how consumer trends in the food space have been experiencing a monumental shift in recent years, it is pretty clear why Ben & Jerry’s would make this move.”