SACRAMENTO (CN) – Yosemite National Park is changing the names of several iconic sites due to trademark concerns after awarding a $2 billion federal contract to a new concessionaire – but challenges the previous concessionaire’s trademark claim to “Yosemite National Park.”
The Ahwahnee Hotel, built in 1927, will become the Majestic Yosemite Hotel on March 1 when Aramark takes it over from DNC Parks & Resorts.
Curry Village, which has borne that name since it opened in 1899, will be renamed Half Dome Village.
Badger Pass Ski Area, which became California’s first ski resort in the 1930s, will become the Yosemite Ski & Snowboard Area; Yosemite Lodge at the Falls will be renamed Yosemite Valley Lodge; and the Wawona Hotel will become Big Trees Lodge.
Yosemite Superintendent Don Neubacher said the names are changing to eliminate potential trademark issues with DNC, which lost a $2 billion bid last year to…
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