Can Emoji Help Save Endangered Animals?

Igor Purlantov

Saving wildlife is now just a tweet away.  On Tuesday, WWF International launched its worldwide “Endangered Emoji” campaign, which lets users contribute to the organization’s conservation efforts by tweeting any one of 17 endangered emoji animals.The campaign reflects recent efforts by charities and advocacy groups to marry philanthropy and social media. In the last few years, donating to a cause has become increasingly simple, as websites, text messaging, and finally Facebook and Twitter provided anyone with a smartphone or an Internet connection with a way to participate or give with a click.

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