by JANE ALLIN
Advertising: Exploiting the public for power and profit
Despite the controversy of PMU-derived HRT, these drugs bring in profits of over a billion dollars annually to Pfizer and it seems physicians who prescribe such drugs are indifferent to the risks associated with the radical hormone imbalances induced by these equine hormones. Their central mantra being “as long as it works”.
This returns us to the slick marketing tactics employed by Big Pharma and the disturbing nature of those strategies.
Direct-to-consumer (DTC) advertisements for prescription drugs on television and in print are intended to evoke the perception that these drugs are the panacea to your medical woes. This in turn generates consumer demand through illusion – side effects are typically deemphasized while benefits are central to getting the customer hooked.
DTC pharmaceutical advertising and marketing is currently only legal in the US and New Zealand and is…
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